As I mentioned last week, I’ve been working on a little project non-stop for about the past five months and now, it’s ALIVE. A little background shall we?  I received a degree in Corporate Communication and Public Affairs from SMU and naturally went on to pursue a job in PR. I had worked in many industries – cell phones, cat food, tax software you name it – but when I got into the food work I was a happy little panda.  I loved the work, my fellow colleagues, food media friends and my clients but something started to feel like it was missing. It started out as a tiny grumbly voice in the back of my head that continued to get louder and louder until one day I couldn’t take sitting behind a desk any longer or getting on one more plane ride for a business trip – something just wasn’t right.

One night I was talking to David about the situation and as you can imagine I felt rotten for feeling this way. A lot of people would kill to have a steady job and great work and here I was, miserable. So lame. We started talking about other avenues I could take which led to a discussion on current food trends. I then mentioned pie was about to get its day in the sun. I love pie. Love, love, love, love, love, love pie. I don’t seek out cake or even sweets really, but you put pie in front of me and I go bananas. I mentioned that I loved pie so much that I wished I could have multiple slices of pie without consuming my calorie and fat intake for the week in one sitting. And then, BAM.  I mentioned it would be cool to have a small tiny bite of pie that you could eat in two bites so you could eat a variety of different flavors. I’m such a fat kid, I swear. Like an itch I couldn’t scratch, I couldn’t get the idea out of my head.  I told my little idea to Lindsay Leslie who was already doing her own pie blog plus she was an ex fellow PR colleague of mine so I knew she would be just as anal retentive as me. 😉 I’ll never forget telling her the idea and she hit the table and goes “let’s do this!”.  Since then, there has been sweat, some tears, some burns, total recipe fails, total recipe successes and a lot of  “What the hell you mean we need fill in the blank with something extremely absurd here that too?” I know now what an LLC, DBA, EINs, blah, blah, blah means and could not be happier with what we’ve created. VOILA LAMBS!!

Introducing Crimps, the two-bites-and-you’re-done pie! We have six flavors, full-sized pies and dipping sauce we call Complements. I’m not going to tell you much else because I would love for you to visit www.thepiesociety.com and if you live in Austin place an order and see for yourself. Fingers crossed poodles.  We are the little pie engine that could but don’t worry, I still have to eat SOMETHING else other than pie so I’ll still be here testing and tasting recipes so you don’t have to. One final note, without my niece Alex, Lindsay my partner in crime and sounding board/counseler/pie mom, support of my amazing friends and of course my prince charming David, none of this could have happened. Thank you a million times over for everything.

Big hugs and smooches,

Emily